CompareAIOur verdict
Frase earns its keep the first time a brief reveals that every ranking competitor covers a subtopic you were about to skip. For content-led SEO, it's the highest-ROI tool per dollar in the category.
Our take: run your next three articles through it. If the briefs change your outlines, keep it — the subscription is cheaper than one wasted article.
What is Frase?
Frase is an SEO content tool that researches the top-ranking pages for your target keyword, then builds an optimization brief: what topics to cover, what questions to answer, how long the piece should be, and a content score that rises as you match (and beat) the competition.
It replaces hours of manual SERP research with a data-driven outline in minutes. Freelance writers and content teams use it to make every article competitive before a word is published — then to optimize drafts against the same scoring.
- Best for
- Content writers, freelancers, and SEO teams publishing articles that need to rank — where every brief starts from competitor data.
- Skip if
- You need keyword research, backlinks, and site audits too — get a full SEO suite like SEMrush instead.
- Affiliate program
- Frase pays 30% recurring for 12 months (35% at $5k revenue, 40% at $10k), via FirstPromoter, $100 minimum payout via PayPal. Application is reviewed. Terms verified Sept 2026.
Key features
- SERP analysis of top-ranking competitors per keyword
- Automated content briefs with topics and questions
- Content optimization score vs. competitors
- AI writing assistance inside the editor
- People Also Ask and question research
- Integrations with Google Docs and popular CMS tools
Pricing
Frase is a subscription priced by how many SEO documents you create and how many team seats you need. Solo creators need the entry tier; agencies need more. Check frase.io for current plans and document limits.
SaaS pricing changes often — confirm current prices on the vendor's site before buying.
Pros & cons
What we like
- Briefs save hours of manual SERP research per article
- Optimization scores correlate with real ranking improvements
- Simpler and cheaper than full SEO suites
- Great fit for freelance writers and small teams
What could be better
- Not a full SEO toolkit — pair it with rank tracking
- AI-generated drafts still need human editing
- Document limits on lower tiers pinch high-volume writers
Frequently asked questions
Is Frase better than Surfer SEO?
They overlap heavily. Frase is stronger on research and briefs; Surfer is stronger on the optimization editor. Many content teams pick one based on workflow preference — both rank content well.
Does Frase write the article for me?
It has AI writing assistance, but its real value is the research brief and optimization scoring. The best results come from writers working inside its data, not from fully automated drafts.
Can beginners use Frase?
Yes — it's more approachable than full SEO suites. If you can write an article, you can follow a Frase brief.
Does Frase guarantee rankings?
No tool can. Frase shows you what ranking pages have in common so your content is competitive — but backlinks, site authority, and quality still decide the outcome.